Toyota Chief Offers Apology For Recent Car Accidents And California Recall
The recent public apology by Toyota's chief was overdue as the automaker was forced to recall millions of vehicles that could potentially malfunction (obviously, some already have), possibly causing injury to the occupants as well as other drivers sharing the road.
Toyota's president emerged from seclusion Friday to apologize and address criticism that the automaker mishandled a crisis over sticking gas pedals. Yet he stopped short of ordering a recall for the company's iconic Prius hybrid for braking problems.
Akio Toyoda, appointed to the top job at Toyota Motor Corp. last June, promised to beef up quality control, saying, "We are facing a crisis."
Toyoda, grandson of the company's founder, said he personally would head a special committee to review checks within the company, go over consumer complaints and listen to outside experts to come up with a fix.
"I apologize from the bottom of my heart for all the concern that we have given to so many customers," said Toyoda, speaking at his first news conference since the Jan. 21 global recall of 4.5 million vehicles.
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